We not Humping (Remix) by Monaleo feat. Flo Milli

#VHFTune

Listen to the latest track by Monaleo feat. Flo Milli on repeat – “We not humping (Remix)” it’s the female empowerment anthem you need to know about! In the video directed by Chris Villa, the Houston based rapper and song-writer Monaleo celebrates womanhood in her music, ushering a new era of rap music.
Together with Alabama’s ascending star Flo Milli, the female rap duo spit their bars in this upbeat tune produced by Aryay and Diablo.

#VHFPLAY

Burberry x Minecraft Universe

British luxury brand Burberry joined forces with world’s most popular video game Minecraft to create a new in-game experience. The partnership offers a physical capsule collection extended to the virtual realm with a series of experiences, allowing consumers to immerse themselves in a 360°fantasy world customised by Burberry.
From October 31st the virtual game will drop on Minecraft Marketplace, while on November 1st the capsule collection will be launched both online and in seven selected physical stores. Are you ready to embark on this adventure?

ON DEMAND

Alexander McQueen SS23

On Demand

JW Anderson SS23 Women Show

On Demand

Prada SS23 Women Show

#VHFArt

A hybrid future is on display at the SUPERFUTURES Exhibition in Selfridges, London

Selfridges has teamed up with Berlin’s Reference Festival to present SUPERFUTURES, an immersive exhibition co-curated by Agnes Gryczkowska and Reference Studios’ founder Mumi Haiati. The show hosted inside Selfridges Oxford Street retail space offers 13 experiential spectacles and surreal interventions by leading artists, brands and thinkers. It aims to provoke thought as to what the near future could look like and how personal behaviour can help shape it. Open until 16 October, the exhibition features the artworks by Monira Al Qadiri, Katja Novitskova, Sevdaliza, Gentle Monster, Joey Holder, Ottolinger, Oliver Laric, Jakob Kudsk Steensen, Nico Vascellari, Ignota Books, Jan Vorisek and William Darrell.
Not in London? The SUPERFUTURES Exhibition is available to experience on Selfridges’ website.

#VHFFASHION

Digital Fashion has never been so physical, discover the NYC pop-up store by ZERO10 and Crosby Studios

The shopping experience, as you have never seen before. The AR fashion platform ZERO10 has joined forces with Crosby Studios to launch a revolutionary pop-up store in New York City. Opening from 7th September until 18th September – running alongside New York Fashion Week. The store’s incredible interiors, match the ‘90s video-game inspired collection of digital clothes, as designed by the forward-thinking Crosby Studios.

With an open invitation for visitors to experiment and tap into the digital realm by trying on the digital collection, via QR codes on the ZERO10 app.

George Yashin, CEO of ZERO10 explained, “Our project with Crosby Studios is a showcase of how design and technology could co-exist in both physical and digital worlds that merge more and more. We wanted to create a new concept of pop-up spaces responding to retailers’ needs to attract a new generation of consumers but also evolving the format of pop-ups that are not about product display any longer.”

In NYC? Don’t miss your chance to step into the future of retail experiences.

BJORK’S DAUGHTER, ISADORA, IS THE FACE OF MIU MIU’S NEW JEWELRY LINE

Miu Miu: A Remedy – Nathalie Djurberg / Hans Berg Miu Miu Jewels project

MISS SIXTY FALL 22 CAMPAIGN Stars Bella Hadid

#vhfplAY

Yeezy Gap Engineered by Balenciaga’s virtual game experience has arrived

Genius minds have entered the gaming sphere – Kanye West and Demna Gvasalia. To celebrate Yeezy Gap Engineered by Balenciaga’s in-store launch, the coveted creatives have released a new virtual game experience. The game allows users to choose their avatar and look, from the virtually rendered killer pieces from the collection. Users are able to choose an avatar with gender preferences, and adjustable skin tones. The objective of the game? Collect as many doves as you can while you’re skyrocketed through a red sky. As brands look to blend IRL and virtual experiences, Yeezy Gap is showing the possibilities… Wanna play? Choose your fighter on the Yeezy Gap website – available to play on mobile.

#VHFFashion

Burberry’s Virtual Lola bags have landed on Roblox

This one is for all our digital fashion lovers – exclusively for Roblox users, in collaboration with one of the community’s most established digital fashion designers Sam Jordan, Burberry has launched five virtual iterations of the signature Lola bag. The handbags have been decorated with various nature and outdoors-inspired elements, like clouds, water, and wild foliage.
Each handbag is accompanied by an exclusive emote – a unique action that avatars can perform on Roblox – available to users for free for a limited time. The distinctive movements, such as levitation or dance, mirror each handbag’s design theme, with the levitation emote launching in tandem with the Cloud Lola bag, for example. Will the digital designer bag tempt you?

Meet the creative mind behind Huni Design, Mona Thomas – the innovative designer whose shades have been seen on Lil Nas X and Paris Hilton amongst many others. Thomas tells all about her creative journey and how she’s developed her range of signature products, building her business from the ground up, in an exclusive interview as part of our #VHFTalents series. From the funniest career moments so far to her love of technology and all it can do…

#vhftune

All the colours (Love to dance) by Dabò

We’ve got the latest track from Dabò on repeat – “All the colours (Love to dance)” it’s the soothing musical genius of Milan based artist Donald Braho. With a unique style reflective of his genre bending effects, remixing of a vast spectrum of inspirations – from techno, pop, hip-hop, acid and ambient to electro. The sonorities entwined with his mesmerizing visuals create a sensorial joy worth experiencing… Check out his otherworldly music on Spotify.

#VHFART

Blurring boundaries between the physical and virtual at the Future Shock exhibition

In London this month? Don’t miss Future Shock, the exhibition presented by 180 Studios and Fact. 180 Studios’ subterranean spaces have been transformed into an immersive experience through the use of generative and interactive algorithms, AI and 3D digital mapping, spellbinding laser work, holographic projections and groundbreaking electronic music.
A near future is reimagined by an outstanding line up of visionary artists: Ryoichi Kurokawa, UVA, Caterina Barbieri and Ruben Spini, Lawrence Lek, Actual Objects, Gener8ion, Weirdcore, Gaika, Nonotak, Ben Kelly, Hamill Industries, Ib Kamara, Ibby Njoya, Object Blue and Natalia Podgorska.
Challenge your perception of reality via multiple new commissions, site-specific installations and vital sensory experiences.

ON DEMAND

VALENTINO THE BEGINNING - COUTURE 2023

#VHFPLAY

Get ready for the Nintendo Switch OLED “Splatoon 3” special Edition

To mark the release of the three-person shooter game “Splatoon 3”, Nintendo is blessing gamers globally with a special edition of the Switch OLED.
Launching on Friday 26th August 2022, costing $360 USD the console includes vibrant Joy-Cons in purple and green gradient colours, paint splotch bubble details and themed artworks. The space grey console has a metallic finish, enriched with bold artworks direct from “Splatoon 3”.
Gamers all over the world will be waiting with anticipation, as the special edition Switch OLED launches 2 weeks prior to the release of Splatoon 3, set to release on Friday 9th September 2022 – so get your kit ready, then shoot…

#VHFFashion

What is Gen Z’s relationship with counterfeit goods?

According to a new study conducted by the European Union Intellectual Property Office (EUIPO), young people are no longer ashamed of buying counterfeit products.
The study conducted on a sample of 22,000 individuals between the age of 15 to 22 years old revealed that 52% of the respondents have purchased a counterfeit product in the last 12 months, of which 37% admitted to have intentionally purchased counterfeit goods.
This marks “a notable increase” in comparison to the outcome of a survey conducted in 2019, when the EUIPO found that just 14% of young consumers had intentionally purchased at least one counterfeit good over the course of 12 months.

The driver of this behavior – a traceable increase in the cost of luxury goods in a time where cost of living is also rising. Though for many Gen-Z consumers, luxury is often unlikely to be affordable to a young audience, but those that still want to mirror a certain kind of social status counterfeits offer a solution to their problem.
The key change highlighted though is Gen Z’s lack of care for openly buying fashion dupes – creating a new path where owning counterfeit is nothing to hide. On the contrary, it’s now being celebrated and spoken of openly, including sharing the avenues of purchase on social media channels such as TikTok. The question remains – how luxury brands are going to respond to the new trend?

#VHFART

The ‘Auction’ House of Gucci

The Italian luxury house Gucci continues to push the digital boundaries by exploring new facets of the Metaverse in their first exhibition and auction entitled “The Next 100 Years of Gucci”.

The exhibit, hosted in the digital realm at the Vault Art Space, proposes 29 contemporary artists – eBoy, Alanna Vanacore, An Chen, Sasha Katz and Kris Andrew Small, who all took inspiration from Gucci’s imagery to create their artworks.

All artworks will be showcased and auctioned via the Gucci Vault’s website in collaboration with the NFT marketplace SuperRare. More is yet to come, with this being the debut of a regular rotation of exhibitions set in the virtual dimension created by Gucci.

#VHFFASHION

BALENCIAGA COUTURE 2023

#VHFSTUDIO

VHF Studio, our in-house creative studio led by VHF Digital Editor in Chief, Fabio Merche and Art Director Elisa Silvestri, collaborated with Moon Boot to create a series of videos to celebrate the iconic nylon shoe, first designed by Giancarlo Zanatta in 1970.
To celebrate the Making Of The Icon, its eternal design has been interpreted by a combination of Italian artisans and 3D designers. With versions in Marble and bronze.

#VHFFASHION

PATOU COUTURE SHOW 2023

ON DEMAND

THOM BROWNE SS23

#VHFFASHION

MARC JACOBS SS23

#VHFFASHION

JACQUEMUS SS23

ON DEMAND

MARINE SERRE SS23

#VHFArt

Let’s Get Digital! exhibition at Palazzo Strozzi in Florence

The new exhibition by Palazzo Strozzi showcases a curated selection of NFT artworks by international artists including – Refik Anadol, Anyma, Daniel Arsham, Beeple, Krista Kim and Andrés Reisinger, shining a spotlight on how artists are reaching new frontiers in blending the real and the digital.

Set to open on 18 May 2022, the exhibition entitled ‘Let’s Get Digital!’ will run until 31 July 2022 – led by Palazzo Strozzi Foundation and the Hillary Merkus Recordati Foundation.

The exhibition has been curated by Arturo Galansino, the General Manager at Palazzo Strozzi Foundation, and Serena Tabacchi, Director of Museum of Contemporary Digital Art (MoCDA).

It includes digital installations and multimedia experiences created by artists expressing the new and multifaceted approaches to Crypto Art, exploring a movement that’s in a state of evolution, development and transformation…

#VHFArt

Bella Hadid enters the Metaverse with “CY-B3LLA” NFT

World-renowned supermodel Bella Hadid is taking her place in the digital world via a collection of NFT’s, created in collaboration with reBASE, called “CY-B3LLA”.
Hadid took to Instagram to share the news with her 52 million followers of her upcoming NFT series, with a video captioned: “Say hi to CY-B3LLA. As we’ve been reminded too many times, the universe we live in is imperfect. But I believe this provides a true opportunity to build a meta community, sustained by peace, love, compassion and meaningful connections.”
The collection consists of 11,111 exclusive NFTs. Each piece of digital art is a unique 3D scan of Hadid and will serve as a way for her to connect with her fans and online audience. The lucky collectors will gain access to an in-person meet and greet with Bella Hadid herself, as well as access to a series of events worldwide.

#VHFFASHION

MFW MSGM SS23

ON DEMAND

FENDI MEN'S SS23

#VHFFASHION

MFW FENDI SS23

#vhfFASHION

MFW DISQUARED SS23

ON DEMAND

MIUCCIA PRADA AND RAF SIMONS PRESENT PRADA SS23

#vhfbeauty

Scents from the Metaverse with ALPHAMETA

RTFKT and Byredo have joined forces to create a WEB3 unisex perfume. The scents are set to be displayed as ‘wearable auras’ on RTFKT’s CloneX avatars, and will be available as limited collectible ‘elements’ for RTFKT’s ‘avatar ecosystem’. The WEB3 unisex perfume takes inspiration from potion creation in video games, with 26 ingredients named after emotions. Users will be able to mix the different ingredients to create their own unique scent, but that’s not all… The digital scents are soon be translated into real life Eau de Parfums – packaged in numbered, NFC-tagged bottles, wrapped in exclusive ALPHAMETA packaging.

#VHFLOVES

ISAMAYA is the new makeup brand redefining beauty

British makeup artist Isamaya Ffrench is set to launch her own make up line ISAMAYA. Ffrench’s work is widely known and immediately recognisable predominately down to her ability to subvert the concept of beauty stereotypes.

Launching on 27 June 2022 the makeup line will launch with “INDUSTRIAL”, a five-piece collection spanning makeup and skincare. The campaign, curated by photographer Steven Klein, is a latex fantasy. The BDSM vibe continues into the product packaging, with each product a collector’s dream studded with piercings.

ON DEMAND

THE DIOR CRUISE 2023 SHOW

#vhftalents

VHF Talents presents Victor Weinsanto

Get to know French designer Victor Weinsanto and his retro-futuristic cabaret vibes

#VHFDesign

Future of Fashion: Stella McCartney at Milan Design Week

 

With Milan Design Week now over, we’ve been looking back on our favourite moments – and the incredible exhibition curated by Stella McCartney comes to mind. The British designer combined cutting edge fashion, interior design and art through an installation at Milan’s iconic Porta Nuova.

In alignment with their Summer 2022 collection and campaign, McCartney celebrates fungi as the future of fashion and our planet with her first-ever foray into interiors, through a series of collaborations. The collaborators include iconic Italian furniture maker B&B Italia and heritage British wallpaper house Cole & Son.

The collaboration between McCartney and B&B Italia, celebrates 50 years of the iconic ‘Le Bambole’ armchair, first designed by architect Mario Bellini in 1972. Finished with a signature fungi pattern from Stella McCartney, we were sad to hear the armchair won’t be available to purchase – but the designer did hint that this isn’t the end of her exploration into interiors… So, we’re excited for what’s next!

#VHFArt

A discovery of SELF with Yves Saint Laurent

Artists, photographers, directors and writers are the protagonists of SELF, a photographic project by Yves Saint Laurent, curated by creative director Anthony Vaccarello. The project brings together a series of creatives, with the intention of collecting a multiplicity of readings and views on the world.
The seventh and final chapter of the project entitled SELF 07, involves the work of six photographers from Magnum Photos – one of the world’s most prestigious photography agencies. The Magnum photographers include Harry Gruyaert, Olivia Arthur, Alex Webb, Takashi Homma, Daesung Lee and Birdhead. International cities Paris, London, New York, Tokyo, Seoul and Shanghai, were both the setting of the various photographic stories, and the place where the works will be exhibited from 9-12 June 2022, a simultaneous exhibition across three different continents.

#VHFArt

Rodman’s Barber Shop NFT collection

The NBA star Dennis Rodman partnered with Sophie Watts and Jeff Hood from NFT studio Metacurio to release his first collection NFTs. The series of 5000+ is available for purchase on OpenSea for approximately 175$. Minted for the first time on 11th of April the collection celebrates the infinite hairstyles and flair of the two-time Defensive Player of the year and it was a real success being all the artworks already sold out soon after the release. Collectors and fans all around the world need not despair, because soon a second drop is about to come, so stay tuned on Rodman’s Barbershop website and get ready to secure one of the iconic hairdos of our all time favourite player!

#VHFFashion

Falsified Nostalgia by CSM Graduate Rafaela Pestritu

Central Saint Martins MA Fashion graduate, Rafaela Pestritu, showcased their collection as part of London Fashion Week – the collection is the result of their reasoning around the metamorphosis of East European Identity. The collection features couture-like shapes, sportswear elements, and floral motifs and fabrics from the Balkans.
A key element to Pestritu’s work is sustainability, the otherworldly garments created were entirely realised using discarded and end of roll fabrics, floral prints sourced at a Roma Flea Market, old traditional tapestries. Alongside the sustainably sourced materials, the collection features cigarette buds and expired condoms in which she casted into resin and attached to knits she had made from old yarns.
Rafaela teamed up with Ruiqi Zhang, a 3D creative director to enable a wider audience to experience her work through digital means. They created a series of NFTs available to purchase on OpenSea. An interesting, innovative and intriguing start to the career of this young talent – we look forward to what’s next!

#vHFFashion

Louis Vuitton x Nike ‘Air Force 1’ by Virgil Abloh

Louis Vuitton have announced from 20-31 May, 47 editions of Nike Air Force 1’s, as signed by the late Virgil Abloh, will be exhibited at – Louis Vuitton and Nike ‘Air Force 1’ by Virgil Abloh, in New York. The new exhibition will include a series of public installations across the city, held in New York’s Greenpoint Terminal Warehouse, the exhibition will be open to the public. It will share the creative dialogue between Nike and Louis Vuitton, imagined by the renowned creative director, before his passing – in both physical and digital forms.

#VHFFashion

Cassius Hirst reinterprets the Prada America’s Cup Sneakers

The son of art legend Damien Hirst has been tasked with reinterpreting the classic Prada America’s Cup sneaker. Cassius Hirst, well known for his spray painted sneakers, has worked on an exclusive collab spotlighting the America’s Cup style, originally designed in 1997 for the Luna Rossa Prada Pirelli sailing crew. Soon to be one of the most lauded sneakers of all time, Hirst took inspiration from electro music, proposing four variations that consider the different stages of sound, translating them into unique colourways and prints using a variety of techniques. The Gen-Z artist has collaborated with Prada on four styles.
Entitled ATT4CK, D3CAY, SUST4IN, and REL3ASE, the sneakers carry a distinctive look that makes them instantly recognisable. For the sneaker stans, this collaboration offers a chance to own a complete one-off, as each pair is hand-worked in Italy by Prada meaning no single pair is the same.

on DEMAND

Balenciaga NYC Show Spring 23 Collection

#VHFLoves

Time to say goodbye to the IPod

After 21 years Apple has announced it is discontinuing its music player the IPod touch. Launched on the 23rd of May in 2001, the device had revolutionised the way people listened to and experienced music.
We wanted to pay homage to it with one of the its most iconic commercials featuring technologic by Daft Punk… You will be missed!

ON DEMAND

DIOR MEN SPRING 2023

#VHFTalents

Amanda Ljunggren

Get to know Amanda Ljunggren, model, textile artist and VHF cover star from ‘Issue 0’.

#VHFFASHION

GUCCI COSMOGONIE

ON DEMAND

GUCCI COSMOGONIE

#VHFFashion

Paco Rabanne enters the Metaverse with Foundation Vasarely at Selfridges

As part of The Selfridges Corner Shop: UNIVERSE project, Paco Rabanne has created a series of NFTs in collaboration with Foundation Vasarely that revisit The Twelve Experimental Dresses from 1966, Rabanne’s first collection. The series of NFTs, which feature 12 artworks by Op Artist Victor Vasarely and 12 Paco Rabanne “unwearables” can be seen in Selfridges’ flagship London store within an immersive space. The optical artworks can be seen alongside pieces from Rabanne’s SS22 collection, by creative director Julien Dossena who sought inspiration from Vasarely’s work, translating artworks into playful garments for the season. You can purchase the NFT’s on the new platform powered by Selfridges and Charli Cohen – universenft.live.
For a brand who’ve always explored futuristic materials, this collaboration is a great debut into the world of web 3.0 for Paco Rabanne, fusing past, present and future perfectly.

ON DEMAND

Louis Vuitton CRUISE 2023

#VHFTalents

Coming Soon… VHF TALENTS!

Bringing you the future of creative talent worldwide… We’re pleased to share we’ll be launching a new editorial feature – #VHFTalents very soon. The new project platforms creatives from across the industry worldwide, who we believe are the innovators of the future. Exclusive to VHFTV, the series will open your mind to what’s possible, and spotlight how the innovative minds of the next generation are forming our future through creativity. Stay tuned on VHF Channels for the first drop…

#vhftune

CLAIRE LAFFUT FOR VALENTINO X BOILER ROOM TV

#VHFPRODUCT

Givenchy TK-360 by Matthew Williams

Get ready for the Givenchy TK-360 by Matthew Williams, the perfect marriage of couture and sportswear. Made by the piece, these shoes are a true work of craftsmanship. They go beyond functionality to become the ultimate dream of the most sophisticated sneakerhead. A real game changer with its complex aesthetic, achieved via a yarn capable of adapting and evolving through time, ensuring a unique character to each piece.
We call it first, the Givenchy TK-360 are going to be the hottest shoes around!

ON DEMAND

CELINE WINTER 22

#vhfart

RTFKT x Nike Dunk Genesis CryptoKicks

Collectors, your prayers have been answered. Nike has collaborated with RTFKT on its first pair of digital sneakers – the series of NFTs take the name of Dunk Genesis, and are part of the CryptoKicks project.
The Dunk Genesis are virtual sneakers inspired by the beloved Nike Dunk Low silhouette, designed specifically for the Metaverse.
Want to personalise them? The appearance of these digital shoes can be changed through “Skin Vials” technology – the application of specific vials, which can be exchanged for unlocking different styles, in the tongue of the shoe. The first Nike CryptoKicks items can be purchased by opening RTFKT MNLTH boxes – Nike digital boxes with contents up to now, unknown, have been assigned free of charge to the NFT owners of the CloneX profile images of RTFKT and other previous RTFKT non-fungible tokens.
Are you going to collect them all?

#vhfFASHION

Y/PROJECT x FILA

Parisian brand Y/Project, and sportswear label FILA have collaborated on a collection that fuses the two identities perfectly, through subtle nods to both brands’ heritage and recognised styles. Y/Project Creative Director, Glenn Martens has infused what would be everyday sportswear items with a streetwear spirit, adding graphic prints of juxtaposed logos and his signature touch of shapeshifting details. The collection sees Y/Project’s multi-wear, interchanging look details throughout, in the form of double collars, strategically placed press studs, asymmetrical buttoning, double sweatshirts and shoulder straps. It includes key items for a sporty yet street fashion look, with a selection of staples including t-shirts, hoodies, dresses and outerwear, plus accessories including bags, sneakers and hats.

#VHFPRODUCTS

JW ANDERSON BUMPER BAG

#VHFART

The Shape of Blue by Andy Picci X Adidas Paris

Digital artist Andy Picci has us all hypnotized with his latest work, an interpretation of the colour blue for Adidas Paris – created to celebrate the launch of their Blue Version line. A new sportswear collection reworking iconic silhouettes from the 3 Stripes archives, featuring the iconic adidas Originals Bluebird colorway.
The artwork is being displayed in its physical form at the ​​Adidas store on Rue des Rosiers, 75003 in Paris. It follows Andy Picci’s series “The Shape of…” which takes inspiration from cryptology. For which Picci created a spherical cryptography alphabet, with letters arranged in a circular way creating shapes which to most are abstract – leaving audiences to work out, or question the hidden words written. He has used this process to create the “The Shape of Blue” artwork, the artist’s unique interpretation of the colour.

#VHFFASHION

CK1 PALACE

The collaboration that broke the internet – between Calvin Klein and skateboarding streetwear brand Palace. Launched with a short film and campaign directed and shot by Alasdair McLellan, it combines the brands London and New York roots to create a narrative familiar of Palace’s previous mickey-taking campaigns, that flicks between the two metropolises. The campaign features cultural icons Willem Dafoe, Joan Collins, The Pet Shop Boys, Lola Leon and Palace’s Skate family, shot with a VHS aesthetic in black and white. The collection features t-shirts, fleeces, skateboards and more, with of course the CK classic’s underwear. Alongside a new interpretation of the iconic perfume – CK One, defined as youthful. It’s an unexpected collection, but one that the streetwear community have already claimed as a must-have…

#VHFTUNE

FOLLOW ME BY PABLO VITTARR FEAT. RINA SAWAYAMA

FILIP CUSTIC

Unboxing Pi(x)el

Artist Filip Custic presents ‘pi(x)el’ — a project that combines identity, diversity and technology.
In an age of dysmorphia, Custic proposes a positive reflection on the potential of technology to allow fluid identities, not bound by stereotypes or aesthetic ideals.
Featuring a hyper-realistic sculpture of Custic’s friend and inspiring muse, the artist Virgen María, the performance and presentation of pi(x)el transports the public into the not-too-distant future of digital wearables.
Helmet, choker, bikini and nails make up a suit/screen of the future with a nostalgic touch. Each screen displays a wide range of images of body parts, inviting constant and continuous changes.
Pi(x)el embraces reality with all its alleged defects, setting you free from social constructs about beauty…
Certainty exhibition at Colección SOLO in Madrid from 1st of April, curated by Onkaos.

Boiler Room SYSTEM Mix Series

Mystique DJ

VHF ON METAVERSE FASHION WEEK

At VHF, we have always explored the iterations between digital and reality, promoting a common vision that pushes the physical boundaries to investigate new forms of media.
As the first ever Metaverse Fashion Week has just finished, we thought we’d look back on the not particularly impressive event… Hosted on the Decentraland platform, some of the biggest names in fashion joined the lineup – Dolce & Gabbana, Paco Rabanne, Etro, and Philipp Plein just to name a few, presenting virtual collections.
The result, not a hugely compelling affair which featured items that may have worked well in real life, but were not particularly suitable for presentation in the metaverse. The shows lacked engagement and many spectators described them as bland; the limits of the platform with rather simple graphic capabilities highlighted how many brands still have work to do in being able to offer digital products that could rival their physical offerings.
Though one space that’s worth a mention is the space built by digital fashion-pioneers Auroboros, who offered an immersive space where visitors experienced a digital simulation that couldn’t be recreated in the real world – a floor submerged in water with shimmering walls.
We know, the first of anything can come with issues and is in part an educational process – an opportunity to understand where the flaws are in order to make them better in the future. All being said, it’s got promise – we can only hope that next year at Metaverse Fashion Week they’ll transport us to a different realm…

FASHIONING MASCULINITIES AT THE V&A

It’s men’s showtime at the Victoria and Albert museum. The evocative title of the exhibition – Fashioning Masculinities: the Art of Menswear, speaks for itself.
The show, Co-curated by Claire Wilcox, Rosalind McKever and Marta Franceschini, in partnership with Gucci, features 100 looks and 100 artworks, spotlighting the evolution in the narrative of masculine appearance.
From the 23rd of March visitors will have access to some of the most iconic pieces in menswear’s history, from vintage undergarments to soirée looks, such as a magnificent coat from photographer Cecil Beaton, crafted for a party in 1937 – featuring eggshells and roses.
But a lot more is to be discovered, A$AP Rocky’s “Babushka Boi” video clip directed by Nadia Lee Cohen, a nod to male makeup from Tom Ford’s beauty campaigns or the homoerotic aesthetic of Tom of Finland, just to name a few.
It is time to step into this chameleonic journey through time. We guess you will be surprised by the real story behind the colour pink…

#VHFFashion

Fendi Baguette 25th anniversary

We look back to the Fendi Baguette Artworks created by VHF Studio for Fendi, as the brand hosts an anniversary show in New York. Celebrating one of the most iconic pieces of fashion history.

Matchpoint for Queen B!

#Oscars2022

ON DEMAND

SCHIAPARELLI COUTURE 2023

ON DEMAND

Paco Rabanne SPRING SUMMER 2023

ON DEMAND

Y/PROJECT SS23

#VHFTALENTS

LIM KIM

Get to know the South Korean electro-pop singer and her 90’s nostalgia…

#VHFVoices

'Careers in Fashion: New opportunities in Digital Fashion' Podcast out now

VHF was pleased to be part of the conversation sparked by London College of Fashion about the endless possibilities to create fashion in a digital word.
The podcast entitled: ‘Careers in Fashion: New opportunities in Digital Fashion’ is out now.
Enjoy a sneak peak of the full podcast available on Soundcloud

Let’s talk Euphoria

Let’s talk Euphoria, the hit series from HBO has created a stir with neon colours, statement looks and killer makeup galore. At VHF, we’ve got mixed feelings toward the series including the needless cruelty all characters were put through – in order not to find some sort of redemption, but just survive. We’re not a huge fan of the pretentiousness the show is infused with – the sweetening of difficult issues made empathizing with Rue’s drug addiction, Cassie struggles in building her own identity or the rage within Nate difficult. While the show has its fair share of high’s across the two seasons, the low ones were most evident – with every character built around a stereotype of which they seemed almost trapped in. A special mention goes to Fez and Ashtray – pearls of the series who really make you doubt about what the true meaning of good and bad is… Do we suggest binge-watching the show? Hell yes! You really do need to go through this chaotic beauty, to really understand why everyone is so obsessed with it…

HEAVN by Marc

Who could forget the joy brought by nostalgic 90’s classics like printed baby tees, character-adorned sweaters, logo hair clips and gummy jewellery?
Well, we can all satisfy our teenage dreams now, with the newest collection from Heaven by Marc Jacobs – a ‘polysexual’ line – as defined by the designer himself, which launched in 2020. Heaven perfectly encapsulates that subversive feeling – typical of grunge culture, while capturing the Gen Z zeitgeist. This edgy time-capsule from Marc Jacobs and Ava Nirui, is definitely one of the most interesting collaborations of the last few years. With even the logo giving a nod to 90’s fashion faves – a conjoined teddy bear backpack, inspired by the iconic 1994 photo of Katie Grand as shot by Rankin, giving us a taste of nostalgia. Welcome to Heaven, come in and explore the 90’s revival…

Pantone joins forces with multi-talented artist Polygon1993 for its first NFT drop

The global authority on colour Pantone and the Paris based multidisciplinary artist Polygon1993 have joined forces for a collaborative series of NFT’s celebrating the 2022 colour of the year Pantone 17-3938 ‘Very Pery’. The colour itself has a dynamic blue hue with red undertones.
Polygon1993 has created a series of nine unique NFTs that are part of a giveaway, available on Tezos’ SXSW 2022 experience, Block/Space, and on its largest NFT marketplace, Objkt.
The Paris based artist infused the artworks with childhood memories, in his signature digital glitch art technique. A technique that incorporates the use of analog cameras and digital manipulation tools, which creates a sense of motion through still imagery.
The initiative from Pantone aims to make art more accessible to its community of creatives, whilst also exploring products and services that complement both the physical and digital landscape – as Pantone’s Vice President and General Manager, Elley Cheng notes

AMBUSH SILVER FACTORY

PARIS FASHION WEEK ROUNDUP

With Paris Fashion Week now finished, another fashion month is over – and what a month it has been. From essentials reinvented at Anthony Vaccarello’s Saint Laurent, and Valentino’s hot pink transformation, spreading a message of integrity and love for all, to Loewe playing on tones of irreverence whilst showcasing an almost primordial aesthetic, and the duo of Coperni’s statement blown glass bag.
The return of Y2K style was strong with Miu Miu’s continuum of the micro mini and Ludovic de Saint Sernin embedding the era in his staple sexy, and skin baring aesthetic. We loved the elevated simplicity of Courrèges’ geometric patterns, turning them into unseen and unconventional forms.
A show that spoke to the deeply disturbing current happenings in the world was Demna Gvasalia’s latest collection at Balenciaga – presenting his statement looks along a path of physical struggle as models were blasted with wind and snow. To close Paris Fashion Week, we saw the return of Miu Miu for men, after a 10 year hiatus Miuccia Prada brought it back – presenting a modern menswear, that’s fluid and offers a very fresh perspective of menswear for 2022. A positive end to an incredible season of shows.

Réetual

The future of fashion from Institut Français de la Mode

A ritual union between real and virtual realms – the Institut Français de la Mode’s 2022 MA Graduate Show was showcased through a film entitled Réetual at the start of Paris Fashion Week. The film captures a personal vision of fashion from the perspective of 56 students graduating from Institut Français de la Mode’s MA programme. A mesmerizing combination of styles, shapes and influences, the showcase gives an enthusiastic glimpse of where the future of fashion is heading with new visionaries…

BUBERRY AW22

ON DEMAND

Louis Vuitton MEN SS23

ELTON JOHN & PALACE

‘THE BITCH IS BACK’

JACQUEMUS LE SPLASH

ON DEMAND

Miu Miu AW22

Miu Miu AW22

Micro mini for all? Yes please Miuccia! Miu Miu had the last word at Paris Fashion Week, closing the AW22 shows with a Y2K revival as a continuum of last season… The seen-everywhere Miu Miu hipster mini, this time was paired with ballerinas and knitted socks for a sport-luxe feel. But what we’re really still reeling from, is the return of Miu Miu menswear. After a ten year hiatus, menswear is back and to mark the return, what other than a menswear version of the viral hipster mini for the boys too… We’re leaving aside the past, the new Miu Miu man is 2022 ready – fluid, labelless with a confidence that oozes through his statement looks. Get ready for bare legs and buckle boots next winter, cause the boys are coming!

ON DEMAND

Louis Vuitton AW22

ON DEMAND

STELLA McCARTNEY AW22

ON DEMAND

BALENCIAGA 360° SHOW AW22

#STOPFUNDINGTHEWAR

VHF stands in solidarity with those in Ukraine and their loved ones across the world, and strongly condemns Russia’s invasion.
We invite you to join us in signing @1granary’s open letter – Fashion Unites Against War – a letter to businesses and their leaders to stand with Ukraine. It asks for businesses to leverage the power and influence fashion holds, and not stay silent in the face of injustice.
Visit the link in bio for practical information on ways to support, send aid, donate and share with your networks.

#StopFundingTheWar

BALENCIAGA AW22

Balenciaga’s AW22 collection brought the reality of now to the forefront, presented with an emotional, and heartfelt letter from Creative Director Demna Gvasalia retailing the strength, solidarity and his kinship to those fleeing Ukraine amidst war.
The set, originally designed to highlight climate change, offered a physical depiction of struggle; the models walked inside a glass rotunda facing a snow storm. Guests of the show received a personal letter, and a yellow and blue t-shirt (the Ukrainian flag’s colours) from Gvasalia – the letter recalled the similarity of his childhood as a refugee of the Abkhazia war, in Georgia, 1993.
Though the message of an uncertain future was clear, models struggled in their stilettos and thigh-high boots, facing an implacable wind in long black dresses. Leather jackets made using a mycelium based material, were paired with tote bags which metaphorically symbolised having an emotional burden to carry.
Balenciaga closed the show with a yellow tracksuit for him and a blue dress for her, finished with a long flag-like train. A true message of hope and love entwined with the wish that democracy and freedom will prevail.

VALENTINO PP COLLECTION

ON DEMAND

CELINE BOY DOLL

ON DEMAND

LOEWE AW22

ON DEMAND

RICK OWENS AW22

on DEMAND

Lanvin aw22

MFW ROUND UP

For AW22, Milan Fashion Week returned in all its former glory, with over 67 physical shows from Milan’s veteran designers and houses, to new emerging talents.
The season included Gucci by Alessandro Michele’s return to Milan with a masterfully executed collection created in collaboration with Adidas, the glorious debut of Matthieu Blazy as the new Creative director of Bottega Veneta, Ambush’s newest collection, transporting us to new realms for AW22 and alongside the romantic poetry infused within Marco Rambaldi’s latest offering.
What’s on our must-have list for AW22? Colour will be the tonic we need for autumn winter, so we’ll be brightening up the grey days with all the shades of yellow you could imagine, along with brilliant blues and hues of pink. Texture? Yes please, from heavy woollens, to the essentials in denim and leather – both patent and matte for added sex-appeal… Milan Fashion Week brought a sense of optimism for the future, in difficult times it’s what we needed.

COPERNI AW22

VHF LOVES

JW ANDERSON WAW22

ON DEMAND

JIL SANDER AW22

ON DEMAND

ACNE AW22

PFW SPOTLIGHT

KENDALL JENNER AT COURRÈGES

ON DEMAND

BALMAIN FW22

ON DEMAND

SAINT LAURENT FW22

MFW

MM6 AW22

Amidst darkness amongst a woody scent, the AW22 MM6 Maison Margiela collection came to life. The esoteric theme, familiar to Margiela’s connoisseurs, was suggested this season through a ouroboros motif – a snake eating itself as a symbol of eternal renewal, seen across shirts and gloves.
Kickstarting with a nod to the modern metropolis, boxy suited styles, some drawn in at the waist, permeated throughout the collection with strong outerwear to match. Followed by effortless cool, in the form of rock-star meets fetish leather looks, styled with snake-motif gloves for both men and women. The stream of wide-leg cargo style trousers paired well with this season’s collaborative sneakers – bold and bright in colour and style, created in collaboration with French outdoor sports brand, Salomon. We’re set for a sex infused smart everyday look in AW22 with MM6.

MFW

MFW AMBUSH AW22

For their debut show in Milan, Ambush Creative Directors – Yoon Ahn and Gary Horton transported us to an otherworldly atmosphere, presenting the AW22 collection amidst a sand of white quartz, with a central lit sphere.
Infused with romance, futurism and sex appeal, the universe created for AW22 pervaded a sense of nostalgia with elongated silhouettes, bold tailoring and sexy yet sleek looks throughout.
Outerwear was taken to new extremes, with leather and shearling prevailing over all else – via tailored, oversized, cropped and effortlessly chic cuts for both men and women. Paired with towering platforms, endless buckles and dramatic thigh highs – the Ambush woman is ready for leather fetish footwear, at it’s finest in AW22.

LFW ROUNDUP

London Fashion Week AW22 saw the merge of menswear and womenswear, giving us some memorable moments of style. For his debut catwalk show, CSM graduate Conner Ives presented his personal fantasy – to dress the female leaders he looked up to whilst growing up. Ives showcased a number of looks which embodied his distinctive aesthetic, whilst continuing his sustainability led practices throughout. London’s favourite, Richard Quinn echoed the glitz of Parisian haute couture, with his maxi roses prints upon trapeze coats with matching oversized hats and a series of voluminous caftan dresses with incorporated hoods that tightened around the face. We embraced the chaotic beauty of Matty Bovan’s ‘Cyclone’ collection, where America in its idiosyncrasies were unveiled upon the runway – through various treatments to the national flag and the reigning deconstruction motif – Bovan, as ever, brought a real punk flair. Whilst the queen of uncovering elegantly, Supriya Lele celebrated women in all shapes and sizes, with her magistral way to showcase the female body, taken to new heights. London is as always, ready to excite us with new talents and innovation – a spritely time to reconsider where the fashion landscape is headed next.

ON DEMAND

DIOR AW22

ON DEMAND

OTTOLINGER AW22

MFW

SUNNEI AW22

MFW

ALBERTA FERRETTI AW22

ON DEMAND

VERSACE AW22

MFW

MARCO RAMBALDI AW22

An ode to love imagined in its purest form, playful, free to express itself without fear – the latest collection from italian designer Marco Rambaldi. For AW22, it’s red lipstick for everyone as a powerful message of self-expression.
Rambaldi’s show during Milan Fashion Week embraced a transposition of modern Lady Godivas, embracing their own identities and wanting to be seen, heard and felt. Conveyed symbolically in a profusion of hearts which embellish the chest and the back of the models.
Rooted in the designer’s regional traditions, Rambaldi presented his signature crochet tops in a vibrant colour palette. All looks completed with Dr. Martens in styles, from the classic to a statement knee-high.
A rush of energy was almost palpable throughout… We look forward to more from this promising Italian talent.

ON DEMAND

EXQUISITE GUCCI

BOTTEGA VENETA AW22

ON DEMAND

PRADA AW22

EMPORIO ARMANI AW22

MOSCHINO AW22

ON DEMAND

FENDI AW 22

DONDA II RELEASE

STEM PLAYER

Want to listen to Donda 2? You’ll need a Stem Player
Donda 2, the new album from Kanye West, comes with a twist… Ye has announced it will be only available through his own speaker, the Stem Player. The 200$ futuristic speaker, which was created in partnership with Kano Computing allows you to manipulate any song thanks to its touch-sensitive sliders, delivering a whole new way to experience music…

LFW

Richard Quinn FW22

ON DEMAND

ERDEM AW22

LFW

Conner Ives AW 22

ON DEMAND

DION LEE FW22

NFW SAINT SINTRA FW22

Perfectly mixing tweed, silk and ribbons, New York based label Saint Sintra, brought flamboyance to New York Fashion Week this season. For their Fall 2022 ready-to-wear collection, designer and creative director Sintra Martins embedded the attitude of a true New Yorker with a touch of her distinguishing eclecticism.
Martins, with a background in theatre, brought the drama for Fall 2022 – with many stand out looks including one of our personal favourites, a tiered cotton dress made with curved horsehair filaments. This season was designed with a flamboyant woman in mind, ready to embrace both a structured tweed suit and a lascivious silk dress1

Louis Vuitton

MONDOGENIUS MONCLER BY DINGYUNG ZHANG

AREA FW22

Embrace the sparkle with Area’s Spring 2022 collection by Piotr Panszczyk – with an explosion of crystals and diamantes throughout. With the brand’s DNA firmly rooted in a showgirl aesthetic, Area embraced Y2K style with baggy jeans featuring sexy thigh high cutouts, feather trimmed tracksuits, and crystal statement logo thongs. ‘We are all show girls!’ stated Panszczyk, as he continues to present a vision of Area’s woman as powerful, bold, fierce, and almost intimidating in her confident beauty.
Amongst the sculptural shapes, the collection is almost obsessively embroidered with beads, sequins and crystals by Indian artisans matched perfectly with intricate headpieces handcrafted by a German artist in Italy.

ON DEMAND

Altuzarra FW 22

IVY J JEWELS

The Los Angeles based jewellery manufacturers have bridged the gap between the Metaverse and reality, with a new statement necklace. The 14k Gold Ethereum BlockChain is the ultimate accessory for any NFT collector, allowing you to wear your virtual collection in reality, wherever you go!
Is this the future as we step further into the Metaverse?

TBT BLANCO X VALENTINO BOILER ROOM

Luis Fernandez

dis[PLACE] NFT series

The hybrid creative Luis Fernandez has explored the unlimited possibilities offered by a complete absence of rules in his latest collection – ‘dis[PLACE]: MIND TRAVELS and STUDIES for ARCHITECTURE in the METAVERSE’. A new series of NFTs in which the multidisciplinary designer deconstructs physical places to create experiential spaces in digital form. Through the process of combining manual and digital manipulation, he’s created a series of surreal landscapes from his physical architectural work to build a dialogue between the real world and the metaverse.

HAPPY YEAR OF THE TIGER

VHF X MOON BOOT

Jean Paul Gaultier by Glenn Martens

Spring 2022 Haute Couture

Jean Paul Gaultier by Glenn Martens Spring 2022 haute couture collection, masterfully combined a series of sapient references, generating a triumph of textures for Martens’ residency as guest couturier, sharing his vision of Gaultier couture.
The seafaring echoes, a trademark of the luxury French Maison, this time were coded by Martens via a knitted dress encrusted with a riot of red corals. The dress, a tribute to Alexander Mcqueen’s 1992 collection ‘Jack the Ripper Stalks His Victims’, with skin coloured bustiers covered in red tulle to recall the image of wounds and flesh. Martens also hinted at Caravaggio’s painting ‘Morte della vergine’ covering the faces and silhouettes of the models with veils. The show was a true work of art and reminds us all, how much there is still to be told in the fashion panorama.

Prada VR

SS 2022 Womenswear Show

VICTOR & ROLF COUTURE SS22

For their return to the runway, the designer duo presented a show inspired by the image of Nosferatu, as imagined by Old Hollywood. This collection, as stated by Rolf Snoeren, symbolizes the fear of change in society, with a subtle hint to the will of embracing it, even if with caution… The symbolic fear, incarnated by the fictional character of Dracula. With silhouettes constructed around corsets worn under each look, raising the shoulder line to the neck; the spooky inspired looks were amplified by a horror-ific soundtrack, paired with claw-like fingernails and ghoulish makeup.

Queen Kristen McMenamy opens Valentino Couture

Tonight Show

Paris Hilton Surprises Tonight Show Audience Members By Giving Them Their Own NFTs

ON DEMAND

SCHIAPARELLI HAUTE COUTURE SPRING SUMMER 22

SUPERGUCCI

ON DEMAND

CHANEL SPRING SUMMER 22 COUTURE

SUPERGUCCI

SUPERPLASTIC X GUCCI

Gucci’s Head of Design Alessandro Michele and the synthetic artists Janky and Guggimon are launching a new collaborative series of NFTs on the 1st February 2022. The collaborative NFT artworks are inspired by the Maison’s signature patterns and come with a porcelain sculpture hand-crafted in Italy.
We can’t wait for the drop…

Tribute to Thierry Mugler

Spring 1999 Paris

VIRGIL'S LAST SHOW

Louis Vuitton FW22

Welcome to 𝓛𝓸𝓾𝓲𝓼 Dreamhouse™

‘An octology according to Virgil Abloh’. Collection 8: IN THE GRAND SCHEME OF THINGS.
For @LouisVuitton AW22, Virgil Abloh’s narrative arc can be found in the desire to change our way of seeing; imagination is what fuels this dream-like collection.
The eighth collection from Abloh concludes Virgil’s hero’s journey – based on the Boyhood Ideology®, depicted by the unspoiled outlook of a child, who is yet to be affected by the preconceived ideas of society.

Experience the final Louis Vuitton collection from the late Virgil Abloh, through our signature VHF lens…

ON DEMAND

1

DIOR MEN FW22

ON DEMAND

KENZO by NIGO FW22

TRIBUTE TO Andre Leon Talley

JUNYA WATANABE MEN FW22

REWORKED JAMIROQUAI VIRTUAL INSANITY

For AW22, designer Junya Watanabe has remixed the signature style of Jay Kay, the front-man of acid jazz ensemble Jamiroquai, giving us all a little ‘90s nostalgia.
Highlights of the show were a series of headwear inspired by Kay, from Benny Andallo and a continuation of Junya’s ongoing collaborations with Carhartt, Levi’s, Karrimor, New Balance, Stepney Worker’s Club, the Secretariat of Mexico and Pendleton, who provided some of the stunning woolen patterns seen throughout.

Embrace this 90’s moment, through the signature VHF lens!

Music: Jamiroquai-Virtual Insanity(Kenji Takimi&Gonno Re-Edit)
Choreography: Takeatsu Nashimoto

EGONLAB X CROCS

AUCTION LIVE ON OPENSEA

ON DEMAND

Etro Fall Winter MEN FW22

ON DEMAND

FENDI MEN FW22

ON DEMAND

PRADA MEN FW22

MATRIX EXPERIENCE

JOYTOPIA BY BMW

A LOOK AT THE FUTURE

Mercedes-Benz Vision EQXX

GUCCI TIGER

CELEBRATING THE YEAR OF THE TIGER

MOON BOOT CHRISTMAS

MATTHEW STONE ENERGY PORTALS

Energy Portal collection is available via Opensea

VETEMENTS AW22

PRADA HOLIDAY'21

'A MIDWINTER NIGHT DREAM'

JW ANDERSON NFT BY XYDROBE

CHANEL MÉTIER D'ART 22

THE LOST TAPE BALENCIAGA SS 22

SONG OF THE WEEK

LA FEMME - NOUVELLE ORLÉANS

MATTY BOVAN HYPERCRAFT

SPRING SUMMER '22

British Fashion Awards '21 x Roblox

TRIBUTE TO SCHIAPARELLI X ARDROBE

BY RAFAEL BARRIOS

ON DEMAND

JW Anderson | MAW22 & PF22

META BIRKINS BY MASON ROTSCHILD

DIOR HOMMEWINTER 22

FORTNITE X MONCLER 1017 ALYX 9SM

Miu Miu presents “The Pet Psychic”

ON DEMAND

SCHIAPARELLI SPRING SUMMER 22 COUTURE

ON DEMAND

Louis Vuitton FW22

ON DEMAND

Virgil Was Here - LV Men's SS22 Miami

DUA LIPA

LEVITATING

DAMIEN HIRST NFT

VIRGIL ABLOH TRIBUTE

VHF is extremely saddened by the passing of Virgil Abloh.

 

His contribution to Fashion goes far beyond streetwear; his vision has revolutionised our industry forever and he shall be remembered by all of us as an incredible creative and beautiful soul.

Our thoughts are with his friends and family in this difficult time.

Here we remember some of his greatest moments captured through the VHF lens.

INTERVIEW

MEET ARTIST BEHIND YOUR FAVOURITE DIGITAL WORLDS - JON EMMONY

Text Georgina Evans Video Jon Emmony

Merging the natural world with the artificial, traditional with the unorthodox, multimedia artist Jon Emmony’s work is unique and ubiquitous. You might recognise his enigmatic animations from The 1975’s music videos or Selfridges London’s front display window, or even his AI-infused campaigns with BMW or his still-life inspired digital artworks. Here, we get to know the artist behind the screen.

 

Q: You work with many different clients, what’s your starting point when approaching a new project?

A: The thing I love about my job is it’s different every day. I purposely choose to work with lots of different types of commercial and non-commercial clients across fashion and music because I think that’s the thing that keeps it interesting for me, jumping between different worlds and not being in too much of a routine. However I do one consistent thing each time I start a project: I see how I can build a world around the idea or concept brought to me. Sometimes that can be a bit more literal than others. I sort of see what I do as world-building.

 

Q: When you start that world-building, what kind of tools and thoughts are you gathering?

A: It’s important, with all that I make, to try and avoid it being too much about the process or the technique, or trying to dazzle people with effects rather than considering the content. Over the last year, I’ve been thinking about how a narrative can be implemented into purely virtual worlds. I’m thinking about how to develop beyond surface, aesthetic treatments. I think we all live in such a virtual world anyway. At the moment, we’re half-existing on our phone, and half- existing in the physical world. There’s an exciting crossover between the two – something I’ve always found inspiring for my work.

 

Q: You tend to work with 3d animation, artificial intelligence and 360. What is it about those mediums that particularly interest you?

A: I studied photography at University and then went on to work at SHOWstudio. I came with interest in photography, especially fashion photography. That’s something I was so certain I wanted to pursue as a career. Working with Nick (Knight), I experimented and taught myself new ways of making digital art, creating different types of images and using things like apps on phones. Sometimes very DIY. All of those elements together led me to think it would be more exciting for me to pursue a career where I’m looking at creating digital work. It’s the possibilities that are exciting for me. When I open up a piece of software to make something, there’s nothing in it; it’s a void. You can craft any world you can imagine in there, which is exciting and terrifying. It can be daunting and nerve-wracking, but it can be thrilling when things start to emerge and make sense, when a logic starts to materialise.

 

Q: Do you think you have any signatures or Easter eggs that crop up throughout your work?

A: I love the idea of Easter eggs. I mean, that’s quite a trope found in computer games, and I’ll be honest, I’ve never really played computer games that much, beyond playing The Sims when I was younger. The idea of an Easter egg has always appealed to me.  I see many of the projects I do as ending at one point and then picking up as another project for a totally different client in some abstract way. They may visually be different, but there might be a thread that I’m continuing.

 

Q: There’s always something that shows the process in your work too.

A: I’ve always loved that stuff. I think that a lot of the process can be stunning in its own way, partly because sometimes it’s a collaboration rather than my finished vision,  or the rawness of a piece can be amazing or engaging. There’s a childlike playfulness to something being unfinished. I’ve always liked the torn edges where things aren’t entirely, appropriately rendered. Mistakes are something I like picking up in my work. Also the process can be quite funny – things go wrong and present themselves in quite absurd, chaotic ways.

 

Q: There are repeated words and phrases that get used when describing your work. Utopian, dystopian, a comment on our tech use – but what would you use?

A: I think I try to create things that umbrella all of that. There are good and bad things about technology, as there are good and bad things about anything in life. I find it exciting to turn the camera on all the different aspects: our addiction to our phones, information overload (which I often explore visually in my work). I think that technology and nature are the two significant influences on a lot of what I do. I quite like those crossovers, where you’re trying to visualise technology as something organic; I think we often see technology as a very rigid, stable thing in our lives, but often it goes wrong.

 

Q: When you first started working with Nick Knight, this genre and field were still relatively niche. Now, you’ve worked with mainstream characters and clients –  The 1975, Selfridges, TikTok. How does it feel having your work and also the genre, progress so much?

A: I think it’s excellent. I think the thing I’ve always loved about 3D animation is that all you need to start is a basic computer. If you’re interested in making this stuff, there’s a lot of open-source software, and it’s quite an approachable way for people to make things. It doesn’t rely on where people are physically in the world, or what access to any physical materials or spaces they have. Photography in that way, I think can be quite limiting for people. Not everyone has the resources to go to a photo studio and shoot things, for example, but anyone with a laptop can go off and make this kind of work. I think it’s great that many different voices are coming into this field over the last few years. It’s a lot wider and broader – with different viewpoints and ideals.

 

Q: Are you on the hunt for new tech? What are your future predictions?

A: My ambition is to start working more reality into my work. Thinking about how I can go back to some of those photographic routes that I started at and merge between them. So that I’m not just utilising CGI. It’s important to keep moving on and progressing and not being in your comfort zone; you can often rely on the same sort of tropes and things can begin to feel comfortable. One thing I’ve been looking at the last couple of years is artificial intelligence. I did a project with BMW last year where I took hundreds of press pictures of their new car, and then loaded that into a AI. The AI then designed or reinterpreted the car’s shaping into how it imagined the car would look if it didn’t have the context of the final image. It took sections of the car and melted them together.

 

Q: Would you say there is a contrast in your work: Artificial Intelligence vs reality?

A: In some ways there is, but I think they’re a lot closer linked than we think. Every time you take a picture on your iPhone, there’s artificial intelligence that chooses the most stable image frame for you. Even the types of images and news items you see online each day are selected for you by algorithms. We all engage with this stuff daily, and we will more and more so as technology blurs into our physical existence. The crossover will blur more and more for all of us.

XBOX BY GUCCI

ON DEMAND

MIU MIU SS22 BASIC INSTINCT

BALENCIAGA FORTNITE

ON DEMAND

GUCCI LOVE PARADE SS 22